Sports Partnership Herefordshire & Worcestershire
Tue, 17 Jan 2017 (18:30 – 20:30)
University of Worcester, CC004, Worcester, Worcestershire, WR2 6AJ
Last year we supported a ‘This Worcs Girl Can’ initiative in Malvern Hills to encourage girls to become more physically active and address mental health issues. Following the success of this campaign we will be extending our reach and launching a county-wide campaign in 2017.
Gender has a significant influence on physical activity levels; only 31.6% of women play sport at least once a week according to Sport England. Nationally, 13 million women and girls said they wanted to play more sport, of whom, nearly half are currently inactive! There are also growing concerns over mental health problems experienced by teenage girls as recently indicated by a Department for Education study published over the summer.
Physical activity is renowned for being as good for the mind as it is the body, helping to reduce stress, increase self-esteem and reduce the risk of depression and anxiety. We have therefore partnered with a lead secondary school in each district in a bid to get our girls moving:
- Malvern Hills – The Chase
- Redditch – St Augustines
- Bromsgrove – South Bromsgrove
- Wyre Forest – King Charles I
- Worcester – Tudor Grange Academy
- Wychavon – Prince Henry’s High School
Each lead school will receive a selection of marketing resources and will be hosting a number of events including mass participation sessions, a marketplace and assemblies. Other schools will also have the opportunity to sign up; this will provide them with a free e-marketing pack.
The campaign will run from 13th – 17th February 2017 to coincide with the re-launch of the national This Girl Can.
We are writing to all clubs in the region to be part of Worcs Girl Can in any way they can and to also invite them to a FREE ‘engaging women and girls’ workshop on 17thJanuary.
Clubs can get involved in the following ways:
- Promote current activities/sessions taking place throughout the week of 13th-24th February
- Promote appropriate exit routes for young women at the organised marketplaces within schools
- Offer a female focused taster session at your club/venue in the week of the campaign
A letter is attached which provides further details and also an expression of interest form to get involved with Worcs Girls Can.
To book onto the “Engaging Women and Girls” Workshop please visit the following link: http://www.sportspartnershiphw.co.uk/events/2017/01/engaging-women-and-girls-in-sport-and-physical-activity-workshop
We hope you will join us in increasing young women’s confidence, resilience and belonging in sport and physical activities in Worcestershire.
Project Manager (Communications, Marketing and Insight)
Tel: 01905 855429 | Mob: 07894489723 | Email: email@example.com